Monsoon, a fast-growing fashion retailer, faced significant challenges as its eCommerce platform struggled to keep up with rapid expansion and an ever-expanding variety of clothing options. ‍

Outdated eCommerce platform lagged behind company growth

Excessive product variety complicated the ordering process and impeded sales

Customers faced difficulty navigating and finding products

Designed a seamless, responsive user experience to improve conversion rates

Simplified information infrastructure and reorganized navigation items for better findability and customer satisfaction

Conceptually redesigned the user interface to support a LEDU UI course

Enhanced usability led to higher conversion rates and sales

Streamlined navigation improved product discoverability and shopping satisfaction

Modern, responsive interface provided a more engaging and efficient online shopping experience

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