Social Media Posts for Culture Bhutani

Create sample posts for the brand so that they hire me and get me on board as a freelance copywriter.

Culture Bhutani is a handmade Indian Jewelry brand owned by a woman entrepreneur duo. They scout for rare pieces of traditional ornaments, and their mission is to help people feel comfortable in their skin through the different and unique styles of jewelry they offer.

I was deeply inspired by this venture since they have started this from scratch and are running it completely on their own. The loud and bold nature of their tone of voice resonated with me, motivating me to pitch some copy drafts and design ideas so that I could help contribute to their brand in the best way I could.

These pitch drafts were immediately picked up and posted on their socials with a few minor tweaks.

The first post was designed to be looked at twice, reinforcing the brand's mission to make people pop out among crowds. The headline here is "People notice when you wear Culture Bhutani", but upon first impression, it reads like: "People, Notice!" and then the eyes go to "wear Culture Bhutani" - so it may even be read as "People, Notice! Wear Culture Bhutani! (with the intention: 😤)".

Then I made 2 designs complimenting each other to explain their collection of products in a funny and unusual way. The idea for the image on the right came to me first - a Harappan Civilisation Priest King handing his Jewelry to one of the founders - and the image on the left was subsequently made to set up that joke. The text in the left side image has been colored carefully to highlight the words "Did you know?" and "Culture Bhutani" to also ask the audience "Did you know Culture Bhutani?".

Similarly, in the third post, I have highlighted the words "Jewelry" and "You" to showcase the brand's claim that its Jewelry has been carefully curated to suit different occasions and types of people and that it derives its uniqueness from the person wearing it.

The final post brings us full circle, telling the audience that they stand out when they wear our Jewelry. The idea for this came to me at the same time as the first one, as it is essentially saying the same thing but with a different design and headline.