Promotional flyer and Posters for Haste

Create a 'Deadpool & Wolverine' - themed launch flyer and posters for a restaurant to promote the app.

Haste is a new dating app based in the GTA, specifically designed for funny people. The idea is to use bizarre and hilarious prompts that bring out the users' sense of humor naturally. Each day, the users receive a random question on their home feed, which they have to answer to be able to see people whom they can potentially match with.

If two users laugh at each other's answers, they match and can continue the conversation from there. They don't have to laugh on the same day or the same prompt, but as long as two people laugh at each other's answers, they will match. This ensures that they are matching based on their humor and not based on any other factor.

The flyer's design was more or less my first thought when I heard that they wanted it to be 'Deadpool v Wolverine' - themed. I had done some research for a spec ad campaign for Bumble, so I knew about the dating app burnout that people are going through these days. Since the app serves as a platform where people match based on their personalities, they want to communicate that the dating pool is still alive and kicking. Hence, I came up with the headline: "The dating Pool is not Dead", with the use of the film's title text in place of the keywords.

This flyer was handed out to moviegoers during the opening weekend of the film and also placed on cars in multiple theatres' parking lots, which ended up getting 50+ signups for us during that time.

The posters were designed to garner the attention of Brazen Head Pub's patrons quickly and communicate the idea to them as minimally as possible. This was achieved via a pop culture reference, a visual of loud laughter, and a pee-themed poster for their washrooms.

I opened a template on Canva and started playing around with fonts and the brand's colors; these three stood out as the best among the several drafts I made and were chosen to be displayed at the venue.