Digital strategy for e-commerce

Gaia Anna Paolillo

Digital Marketer
Business Development Specialist
Social Media Manager
Facebook Business Manager
MailChimp
WordPress

YEYE

A local brand with growth goals for online sales. The goal is to raise awareness of the brand’s range of organic products, reaching a 20% increase in sales compared to the previous year.
To make this possible I used social strategies, email marketing, content marketing and influencer marketing.
Collecting product reviews through online and offline satisfaction forms was crucial.
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