Digital strategy for e-commerce
Gaia Anna Paolillo
YEYE
A local brand with growth goals for online sales.
The goal is to raise awareness of the brand’s range of organic products, reaching a 20% increase in sales compared to the previous year.
To make this possible I used social strategies, email marketing, content marketing and influencer marketing.
Collecting product reviews through online and offline satisfaction forms was crucial.
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Posted Oct 17, 2023
To increase online product sales, I adopted a product awareness strategy through social content and newsletters, leading to a 20% increase in sales.
