Happyverse - Visual Identity Design

Happyverse is a community space and creative studio built around positivity, creativity and self-expression.

The challenge: Happyverse needed an identity that could bring together its diverse creative offerings while still feeling welcoming, positive and self-expressive without becoming overly feminine or corporate. The first step of the challenge was to choose between an abstract symbol or a typographic one. A limited space for signage was pre-fixed, based upon which, the logo had to be designed.

The solution: The circular mark and custom script create a visual language that feels both expressive, friendly and slightly feminine, thus reflecting the personality of its female founder.

The custom "H" logo is immediately memorable, elegant and versatile on any platform for a creative space offering art workshops, dance, pottery, music, stand-up comedy and more.

Variations of the logo allowed the brand to use the symbol on its walls, stationery and social media.

My role: Visual Identity · Stationery