Brand identity design for Ra-Un

Brand identity design for Ra-Un 🌹 • “It’s not jewellery, it’s personality.” A silver jewellery brand that prides itself on its intricate designs, Ra-Un was established to encourage people to discover and embrace who they truly were. • After an extensive brand strategy exercise, the brand’s personality, tone of voice, positioning and other traits were decoded. This helped us bring Ra-Un’s elegant-yet-flirtatious essence to life through modern typographic choices, bold colour palette and clean layouts. • Scope of work: brand strategy, logo & identity design, verbal identity, packaging design.