Following the hero section, the

Following the hero section, the next priority was trust.

For Obelisk, that meant showing numbers early, addressing hesitation directly, and treating users like decision-makers — not leads in a funnel.

The value dashboard is designed to answer the questions people actually have before committing to solar: How much do I need? What does this look like long term? What are the tradeoffs?

This is where conversion happens not through urgency, but through understanding.