Hero-first thinking. Many solar landing pages jump straight ...
Igwe Ugochukwu
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Posted Jan 16, 2026
Hero-first thinking. Many solar landing pages jump straight into product, savings, or CTA buttons. For Obelisk, we flipped the script. The hero doesn’t sell ...
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Hero-first thinking.
Many solar landing pages jump straight into product, savings, or CTA buttons. For Obelisk, we flipped the script.
The hero doesn’t sell it frames a worldview: energy independence is personal, it’s long-term, and it starts with understanding the home and habits, not pushing products.
Design + copy + imagery, all working quietly together to build trust. That’s how a landing page becomes more than a marketing page.