Overview

Development of an exclusive CEO club page that showcases the club perks, service, latest events, and news around Asia

Responsive Company Website

Talentvis on January 2023

Background

Asia CEO Club is an exclusive membership-based organization that brings together top CEOs and business leaders from various industries across Asia. The club serves as a platform to connect CEOs, provide valuable networking opportunities, and facilitate knowledge sharing. The existing CEO club page requires a redesign to effectively showcase the club perks, services, latest events, and news happening in the Asian business landscape. The goal is to create an engaging and informative online presence that reflects the exclusivity and value proposition of the club.

My Roles

UI/UX Designer: Responsible for leading the interface design, creating wireframes, and visual designs, as well as conducting user testing and iteration.

Project Scope

Time Frame: 2 months

Project Scale: Redesign of the CEO club page, including the homepage, membership perks section, event listings, news section, and overall user experience enhancement.

Tools: Figma( Files and Prototype), Teams (Collaboration)

Action

There are also challenges that arise during this project development, few of them are:

Balancing exclusivity and accessibility: Creating a design that conveys the exclusivity and prestige of the CEO club while ensuring that the website remains accessible and engaging to a wide range of users.

Organizing and presenting club perks and services: Effectively communicating the unique value proposition and benefits of being a member, showcasing exclusive services, networking opportunities, and privileges in a visually appealing and easy-to-understand manner.

Streamlining event listings and news updates: Designing a user-friendly interface to display upcoming events, past events, and the latest news, ensuring that the information is presented clearly and that users can easily access relevant details.

Enhancing user engagement and interaction: Creating interactive elements and features that encourage user engagement, such as discussion forums, member profiles, and personalized content recommendations.

Maintaining a consistent brand image: Ensuring that the design aligns with the Asia CEO Club's brand guidelines, conveying a sense of professionalism, trust, and high-quality service.

Solutions

Balanced exclusivity and accessibility by creating a clean and modern design that conveys a sense of prestige while ensuring intuitive navigation and usability.

Organized and presented club perks and services through clear and visually appealing sections, highlighting exclusive benefits, networking opportunities, and privileges in an easily understandable format.

Streamlined event listings and news updates by implementing a user-friendly interface with filters, search functionality, and categorized sections for upcoming events, past events, and the latest news.

Enhanced user engagement and interaction by introducing interactive features such as discussion forums, member profiles, and personalized content recommendations based on user preferences and interests.

Maintained a consistent brand image by incorporating the Asia CEO Club's brand guidelines into the design, including the use of appropriate typography, color scheme, and imagery.

Additional Feature:

Member Directory: Implemented a searchable member directory where CEOs and business leaders can create profiles, connect with each other, and leverage the network for professional opportunities and collaborations.

Conclusion

Currently, the Asia CEO Club project is on pause at the UI/UX step. However, based on the initial analysis and solutions, it is anticipated that the redesigned website will successfully address the challenges of balancing exclusivity and accessibility, organizing club perks and services, streamlining event listings and news updates, enhancing user engagement, and maintaining a consistent brand image. Once the project resumes, there may be further challenges and solutions that arise during the implementation phase. It is important to review and update the challenges and solutions accordingly to ensure a successful and impactful outcome for the Asia CEO Club project.