YUKE Branding

About YUKE

The company's logo embodies modernity with a touch of Puerto Rican heritage. The logo seamlessly combines contemporary design elements with iconic symbols native to Puerto Rico, including the beloved 'coqui' frog. The logo captures the essence of our brand's commitment to both innovation and cultural pride. This harmonious blend symbolizes our dedication to providing cutting-edge sportswear while staying rooted in the rich cultural tapestry of Puerto Rico.











The Process

My logo design process is a structured and comprehensive approach to ensure that i meet your client's needs and deliver a high-quality product. Here's an overview of my process:

1. Client Brief:

- Begin by meeting with the client and gathering a detailed brief.

- Ask essential questions to understand the client's vision, goals, and preferences.

- Clarify budget, timelines, and any specific requirements.



2. Industry Research:

- Conduct thorough research into the client's industry and competitors.

- Analyze design trends and identify opportunities for differentiation.

- Gain insights that will inform my design choices.



3. Establish Deliverables and Objectives:

- Define the scope of work, including what the client will receive (e.g., logo variations, file formats).

- Set clear objectives and expectations for the project.

- Create a timeline and project milestones.



4. Sketching Ideas:

- Start the creative process by sketching out initial concepts on paper.

- Explore various design directions, keeping the client's brief in mind.



5. Digital Design (Illustrator):

- Transfer your selected sketches into digital format using design software Adobe Illustrator.

- Develop and refine your concepts, experimenting with color, typography, and layout.

- Ensure that my designs are versatile and work well in different sizes and applications.



6. Concept Development:

- Narrow down my ideas to the top three concepts that align best with the client's goals and preferences.

- Continue refining these concepts to make them polished and distinctive.

- Paying attention to details like font selection, color schemes, and scalability.



7. Client Presentation:

- Arrange a meeting with the client to present the three logo concepts.

- Provide context for each concept, explaining the design rationale and how it aligns with their goals.

- I'm always open to feedback and revisions based on the client's input.



8. Revisions and Refinements:

- Incorporate the client's feedback and make necessary revisions to the chosen concept.

- Iterate on the design until the client is satisfied with the final result.

- Ensure that the logo works in both digital and print applications.



9. File Preparation for Delivery:

- Prepare all necessary file formats for the client, including vector files (e.g., AI, EPS), raster files (e.g., PNG, JPG), and any other requested formats.

- Organize files and provide clear instructions on how to use them.



10. Ongoing Support:

- I offer ongoing support in case the client needs the logo in different formats or encounters any issues.

- Ensure that the client knows how to reach me for future design needs or modifications.