The objective of this project was to create a comprehensive brand for a small business specializing in delicious, colorful desserts. The goal was to create a visually appealing and cohesive brand identity that would stand out in a competitive market and attract more customers.

To ensure a cohesive and consistent brand identity, I created a moodboard that captured the essence of the business. The moodboard included images, patterns, and other visual elements that reflected the brand's personality, style, and values. This acted as a reference point throughout the design process, helping to maintain a unified look and feel.

A significant aspect of the branding was selecting a color palette that aligned perfectly with the brand's identity. I chose colors that conveyed the business's fun and playful nature, while also evoking a sense of deliciousness.

The final deliverables of the project were the logo design, color palette with their respective HEX numeration, logo variants, patterns and a set of branding guidelines that outlined the logo usage, color palette, typography, and guidelines for maintaining brand consistency.