To create a unique and compelling brand identity for "Dear Lilith," a makeup brand that embodies a mysterious and spooky theme, appealing to a niche market that appreciates these aesthetics.
Enchanting Makeup
The design concept for "Dear Lilith" revolves around the fusion of elegance with a touch of the enigmatic and eerie. The brand's ethos is encapsulated in a visual narrative that combines gothic elements with modern design sensibilities.