Client: Kaleido Studio Scope: Creation of a comprehensive brand identity, including a versatile logo designed for adaptability across app icons and stationery.

Objective: To craft a cohesive and modern visual identity for Kaleido Studio that encapsulates creativity, professionalism, and versatility. The project aimed to create a brand presence that is consistent, memorable, and adaptable across digital and print platforms.

The project began with comprehensive research into the design industry and Kaleido Studio’s target market to ensure a differentiated yet relevant brand identity. Through collaborative ideation and sketching sessions, the logo concept evolved to embody Kaleido Studio’s core values and mission. The final design balanced creative expression and professional appeal, resonating with both existing and potential clients. Stationery designs followed suit, echoing the brand’s aesthetic in a cohesive manner.

The final branding package positioned Kaleido Studio as a creative leader with a distinct and versatile visual identity. The adaptable logo, combined with a consistent and eye-catching color palette, supports the brand’s mission to deliver outstanding design solutions across multiple platforms.