The Lazy Chef | Brand identity, design & animation
Sab Majeed
Brand Designer
Copywriter
Motion Designer
Adobe After Effects
Adobe Illustrator
Procreate
The Lazy Chef mascot
The Lazy Chef
Brand development for two girls with a mutual love for naps and cooking. Combining their forces under the vibrant moniker of The Lazy Chef to make delicious treats and scrumptious eatables.
The branding fulfills their need to share cooking tips, kitchen debauchery and irresistible treats through Instagram, which also doubles as an ordering platform and a way to reach customers.
Mascot design process
Iconography
Final logo, wordmark & color palette
Supporting brand assets, packaging, photography
Your brand represents you and dictates how people choose to engage.