The Lazy Chef | Brand identity, design & animation
Sab Majeed
The Lazy Chef mascot
The Lazy Chef
Brand development for two girls with a mutual love for naps and cooking. Combining their forces under the vibrant moniker of The Lazy Chef to make delicious treats and scrumptious eatables.
The branding fulfills their need to share cooking tips, kitchen debauchery and irresistible treats through Instagram, which also doubles as an ordering platform and a way to reach customers.
Mascot design process
Iconography
Final logo, wordmark & color palette
Supporting brand assets, packaging, photography
Your brand represents you and dictates how people choose to engage.
Let's create a lasting impression. Schedule a free 15-30 minute strategy call with me through Calendly.
Like this project
Posted May 21, 2024
Brand development for two lazy girls with a mutual love for cooking who join forces under the playful moniker of The Lazy Chef.
