The Lazy Chef | Brand identity, design & animation

Sab Majeed

Brand Designer
Copywriter
Motion Designer
Adobe After Effects
Adobe Illustrator
Procreate
The Lazy Chef mascot

The Lazy Chef

Brand development for two girls with a mutual love for naps and cooking. Combining their forces under the vibrant moniker of The Lazy Chef to make delicious treats and scrumptious eatables.
The branding fulfills their need to share cooking tips, kitchen debauchery and irresistible treats through Instagram, which also doubles as an ordering platform and a way to reach customers.
Mascot design process
Mascot design process
Iconography
Final logo, wordmark & color palette
Final logo, wordmark & color palette
Supporting brand assets, packaging, photography
Supporting brand assets, packaging, photography

Your brand represents you and dictates how people choose to engage.

Let's create a lasting impression. Schedule a free 15-30 minute strategy call with me through Calendly.
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