Great Falls Travel is a multi-day, educational group tour operator that curates curriculum inspired tours for students and educators.

Come up with a tagline that communicates the brand USP at a glance

Create a text-based logo (I ended up convincing the client an icon would be best through a compelling case and sheer audacity)

Create a brand identity that is friendly, vibrant and minimal

Bring it to life in a new landing page with a simple UX for conversion rate optimization

Design a one-pager for events and out-of-home marketing.

Understanding what the client actually liked and wanted

Researching and making multiple logos till one clicked

Building a visual identity system around the final logo

Trying out 3 different no-code tools and settling with Typedream for the landing page

Designing the landing page for a smooth user experience

Creating a one-pager that was simple enough for anyone to understand

Client mentioned he liked serif typefaces. But I'm extra so I made 2 options. First attempt at the tagline = brain fart.

Client liked the initial options but wanted some more + another color palette because a competitor really used the crap out of them already. I mean, the education industry really has a chokehold on blues and greens. What's up with that?

Client (obviously) wanted more options. Second attempt at the tagline was based on hours of research. A bit long, but the target audience would eat it up like licorice.

Client decided to use all of these.

Conversion-optimized landing page made in Typedream, ready to go live in < 2 hrs.

Change that today. Schedule a free 15-30 minute strategy call with me through Calendly. 🏃‍♂️