Saltd Design needed a pitch deck to win clients across different business stages—from startups to enterprises. The presentation had to clearly communicate their services, demonstrate design expertise, and reflect their unique brand personality.
The Challenge
Differentiate from competitors in an oversaturated design agency market
Communicate multi-tiered service offerings without overwhelming prospects
Appeal to diverse audiences (startups, growth-stage, enterprise)
Showcase Saltd's capabilities through the deck itself
Strategy & Concept
After analyzing the competitive landscape, I noticed most agency decks follow predictable formats that lack memorability. I developed a culinary metaphor system positioning Saltd as "branding chefs" who add flavor to bland brands. This concept transformed dry business language into something engaging and ownable.
Key Strategic Decisions:
Problem-solution narrative structure
Transparent pricing to build trust and pre-qualify leads
Three-tier packaging to simplify decision-making
Culinary theme for differentiation and recall
Design Solution
Visual System
I created bold typography with dramatic letterspacing ("T A S T E F U L , R E M A R K A B L E") for visual impact. The design balances playfulness with professionalism through generous white space, clear hierarchy, and strategic color usage.
Narrative Flow
Title Slide - Establishes brand promise
The Bland Problem - Identifies client pain points (tired visuals, poor conversion, outdated websites)
The Saltd Solution - Positions agency as the remedy with specific benefits
Service Overview - Four core offerings presented clearly
Pricing Tiers - Three transparent packages:
Starter Spice ($1,200) - Startups
Signature Seasoning ($2,500) - Growth-stage
Masterful Mix ($6,000+) - Enterprise
Why Choose Saltd - Credibility reinforcement
Call-to-Action - Multiple engagement pathways
Why the Culinary Concept Works
Creates instant memorability in a crowded market
Humanizes the design process
Provides expandable vocabulary for future marketing
Differentiates while maintaining professionalism
Results
The deck successfully:
Proves expertise through execution quality
Streamlines sales with transparent pricing that pre-qualifies leads
Increases recall via distinctive positioning
Scales effectively across client types and budgets
Key Takeaways3.
Concept over decoration - A strong conceptual foundation provides more value than visual polish alone
Transparency builds trust - Upfront pricing establishes credibility and saves time
Show, don't tell - The deck proves design expertise through its own strategic execution
Problem-first positioning - Starting with pain points creates immediate relevance
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Posted Dec 23, 2025
Designed an 8-slide pitch deck for client acquisition using a culinary metaphor.