Client: IAM OnDemand
Industry: Enterprise Identity & Access Management
Scope: Complete SaaS website design and conversion optimization
Timeline: 1 week
Overview
IAM OnDemand needed to position managed Keycloak as the enterprise IAM solution that actually makes sense — technically robust without the operational nightmare. The challenge: communicate deep technical capability to DevOps teams while highlighting business value for decision-makers.
Design Approach
Technical Credibility: Dark and light modes, sophisticated UI that signals enterprise-grade infrastructure. Isometric visuals and system status indicators that speak directly to technical audiences without dumbing down the complexity.
Value Hierarchy: Clear progression from problem (operational overhead) to solution (managed simplicity) to proof (pricing transparency). Each section removes a layer of purchasing friction.
Conversion Architecture: Multiple entry points strategically placed — "Start Your Instance" for ready buyers, "Schedule Demo" for evaluators, "Talk to Experts" for custom needs. Every user type has a clear path forward.
Technical Build
Provider comparison cards with clear differentiation
Interactive pricing tiers with feature transparency
SLA and uptime metrics prominently displayed
Service benefit callouts with checkmark validation
Mobile-responsive with maintained technical depth
Result
A website that positions IAM OnDemand exactly where they need to be: the professional's choice for managed identity infrastructure. No vendor lock-in promises. No hidden per-user fees. Just predictable resources and managed excellence.
The design does what great B2B SaaS sites do: builds trust through transparency, then makes buying easy. Technical teams get the details they need. Budget holders get pricing clarity. Everyone gets a clear next step.
Built for developers. Priced for teams. Designed for growth.
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Posted Dec 20, 2025
Designed a SaaS website for IAM OnDemand, focusing on conversion optimization and technical communication.