Matt Saunders
Nick Pomeroy
Over the course of his career, Matt has been a developer, a mentor, a
studio partner, and a business owner. And it’s fair to say he’s seen
firsthand how difficult carving your own path can be, which has led him
to his new venture —empowering creative individuals to grow their
businesses and follow their purpose and values.
Goal
To develop a brand narrative, identity system, and responsive web design
that resonates with the core audience of other creatives.
Brand Identity
Brand Mission
Process
Through brand workshops I got to the core of Matt Saunders’ audience,
values, and offering. And built a brand narrative that targets a niche
and creates standout in a saturated market. The identity was inspired by
proof readers’ marks, utilising brush strokes to bring a playfulness to
the brand. I created a design system that could be utilised to build a
scalable site, and worked closely with the developer to ensure the
solution was suitable for development.
Service Sub-Brands
“The strategic discussion surrounding the rebrand was invaluable because it helped to pin down exactly what I was offering. Nick then used this knowledge to translate the brand values into a visual identity that represents my work, and audience, perfectly.” Matt Saunders
Website
Personas
Web Design
Design System Excerpt
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Posted Oct 8, 2021
