DeLisi

DeLisi is a story of persistence, of years honing a craft, and never giving up on your dream.

To move forward, we needed to understand the past. And this is where we found DeLisi, an old family name that fits the ethos that you are your life experiences. The name evokes feelings of prestige, expertise, and respect —crucial for a HR company targeting the financial, professional, and charity sectors.

Enter the grasshopper, a symbol of regeneration, good fortune, and faith. When paired with the traditional DeLisi name, we balance history and prestige, with forward-thinking and innovation. The form of the grasshopper is built from the serifs of the wordmark, ensuring consistency through the identity.

The colour palette brings together copper, racing green, and cream for a refined feel that commands respect. Cormorant Garamond rounds off the identity with an elegant structure that re-imagines the historic typeface, from which it gets its name, for a digital world —the same thing DeLisi is doing for HR solutions.