Ooodles digital experience transformation
Lorant Trellay
Ooodles - Transforming complex leasing into a simple digital experience
I worked with Ooodles, a B2B leasing platform helping companies manage and finance their IT devices, on several design initiatives - from brand direction to refining product flows and creating a new marketing website.
The goal was to bring consistency and clarity across every touchpoint. I helped reshape how Ooodles communicates value, designed a more intuitive experience for enterprise customers, and introduced a modular design system for future growth.
I worked across both product and marketing, focusing on clean UX and clear messaging that connects leasing to business impact.
It was a mix of strategy, UX, and storytelling - translating a complex product into a simple, cohesive experience across web and product.
🔗 See it live: ooodles.com
Timeline: 6 Months
Scope of Work:
Product UX & Flow Optimization
Web & Marketing Design
Brand Direction
Design System & UI Components
💬 Review the full project at: lorant.design
Ooodles New website
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Posted Oct 13, 2025
Led the redesign of Ooodles’ digital ecosystem, unifying brand, product, and marketing into a clear, scalable experience.
