TRÉSORI — Luxury Fashion E-Commerce Brand

TRÉSORI is my own luxury fashion e-commerce brand, which I founded and built end-to-end on Shopify.

Scope of work:

Brand identity and visual direction (logo, typography, editorial art direction)

Custom Shopify theme development (Liquid, CSS, JS) for an editorial, high-end feel

Conversion-focused UI and micro-animations

Supplier sourcing and product catalog setup

Multi-market configuration for EU customers (currency, shipping, localization)

Meta Ads funnel setup for customer acquisition

This project is the clearest proof point of how I approach client work: treating brand, store build, and growth marketing as one connected system rather than separate tasks.