Muhammad Muneeb
Shopify Developer & E-Commerce Growth Consultant
New to Contra
Muhammad is ready for their next project!
Vellum Editions: Literary Luxury E-Commerce Concept
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AURELLE: Luxury E-Commerce with 3D Product Experience
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Building a scroll-driven 3D product experience — my latest luxury e-commerce concept.
Just shipped AURELLE — a full luxury leather goods & watch e-commerce concept, built to explore how far product storytelling can go on the web: 🔗 aurelle-atelier.netlify.app (http://aurelle-atelier.netlify.app)
The centerpiece is the watch showcase — a scroll-driven 3D assembly of the flagship "Calibre One" automatic. As you scroll, all 8 components (case, movement with visible gearing, dial, markers, hands, bezel, sapphire dome, crown + straps) float in from space and assemble themselves piece by piece in real time, with staged captions explaining each part and bronze particle effects tying it together. Built in Three.js/React Three Fiber, with a WebGL fallback so it degrades gracefully on older devices.
Beyond the watch experience, the full site includes:
→ Cinematic homepage with parallax hero, word-stagger headlines, and a draggable product carousel
→ Complete shop flow — 6 categories, 18 products, detail pages with sticky purchase panels, cart/wishlist persistence
→ Editorial journal, brand story, testimonials, custom cursor + magnetic button interactions throughout
This is the kind of project I love most: taking a brand's "quiet luxury" positioning and translating it into an interface that actually feels crafted, not templated.
Currently open for e-commerce design + development projects — especially ones where motion and storytelling matter as much as conversion. DM me if you're building something in this direction.
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A concept storefront for a luxury literary-inspired silk scarf brand designed and built to explore a premium editorial e-commerce direction: cinematic typography, scroll animation, and a product narrative built around classic literature
https://vellum-editions.netlify.app/
Design and development happened together. I iterated on visual direction first, then built it out in code (Next.js/React, deployed on Netlify) to get real motion and interaction instead of static mockup screens.
Currently taking on e-commerce design + development projects
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Frame it as a design concept/case study, not a live client site something like
"A concept storefront for a luxury literary-inspired silk scarf brand designed and built to explore a premium editorial e-commerce direction: cinematic typography, scroll animation, and a product narrative built around classic literature
https://vellum-editions.netlify.app/
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Behind the scenes on TRÉSORI 🖤 Building out the homepage in Shopify's Palo Alto theme — dialing in the hero imagery, layout sections, and that quiet-luxury feel before launch. Every block gets tuned by hand: hero banner, collection lists, custom content, image accordions — all working together to sell the brand story, not just the products.
Luxury e-commerce is 80% storytelling, 20% code. This is the storytelling part.
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Digital Marketing Landing Page Design (Concept)
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VOLTAGE Streetwear Store Design (Concept)
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LUMIÈRE Skincare Store Design (Concept)
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TRÉSORI — Luxury Fashion E-Commerce Brand
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