AURELLE: Luxury E-Commerce with 3D Product Experience

AURELLE is a self-initiated luxury e-commerce concept for a leather goods and watch atelier — built to explore how far product storytelling can go on the web when motion and craft matter as much as conversion.

A scroll-driven 3D showcase of the flagship automatic watch. As you scroll, all eight components — case, movement with visible gearing, dial, markers, hands, bezel, sapphire dome, and crown — float in and assemble in real time, each stage captioned to explain the part. Built in Three.js / React Three Fiber, with a WebGL fallback so it degrades gracefully on older devices.

Cinematic homepage with a parallax hero, word-stagger headlines, and a draggable product carousel

Complete shop flow — 6 categories, 18 products, and detail pages with sticky purchase panels

Persistent cart and wishlist, an editorial journal, brand story, and testimonials

Custom cursor and magnetic-button micro-interactions throughout

This is the kind of work I love most: taking a brand's "quiet luxury" positioning and translating it into an interface that feels genuinely crafted, not templated — proof of how immersive a storefront can be without sacrificing usability or performance.