Lumina is a premium New
Heramb Arora
Lumina is a premium New Zealand ghee brand designed to elevate a traditional pantry staple into a luxury culinary experience. The packaging system draws inspiration from fine spirits, prestige fragrance, and heritage food gifting, combining elegant script typography, deep monochromatic color palettes, metallic finishes, and collectible limited-edition formats. By emphasizing provenance, craftsmanship, and rarity, the design transforms ghee from a functional ingredient into a gourmet product worthy of display and gifting. The result is a sophisticated brand ecosystem that increases perceived value, strengthens premium positioning, and creates a distinctive presence within the specialty food category.
Services: Brand Identity, Packaging Design, Gift Packaging, Packaging Architecture, Art Direction
Industry: Food & Beverage, Gourmet Foods, Dairy, CPG
Tags: Food Packaging, Gourmet Packaging, Luxury Packaging, Brand Identity, Packaging Design, Ghee Packaging, Premium Food Branding, CPG Design, FMCG Branding, Product Packaging, Gift Packaging, Visual Identity
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Posted Jul 6, 2026
Lumina is a premium New Zealand ghee brand designed to elevate a traditional pantry staple into a luxury culinary experience. The packaging system draws insp...
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