Olicana is a premium olive oil brand created to celebrate the craftsmanship, provenance, and versatility of Mediterranean olive oils. The packaging system combines organic illustrations, earthy color palettes, and contemporary typography to communicate authenticity while standing apart from traditional category conventions. Inspired by olive groves and artisanal production methods, the design highlights both the purity of the core range and the sophistication of infused variants through a flexible visual architecture. The result is a distinctive brand identity that reinforces quality, enhances shelf presence, and positions Olicana as a modern gourmet pantry essential.
Services: Brand Identity, Packaging Design, Label Design, Packaging Architecture, Art Direction
Olicana is a premium olive oil brand created to celebrate the craftsmanship, provenance, and versatility of Mediterranean olive oils. The packaging system co...