Olio is a Mediterranean-inspired snack

Olio is a Mediterranean-inspired snack brand created to reposition olives as a vibrant, modern grab-and-go snack. The packaging system combines oversized custom lettering, bold flavor-led color palettes, and clear product communication to maximize visibility in a crowded snack aisle. Drawing inspiration from contemporary food brands and Mediterranean culinary culture, the design celebrates ingredients rather than relying on traditional olive category cues. The result is a distinctive and scalable packaging architecture that makes the brand instantly recognizable, encourages trial, and transforms olives into a more approachable, lifestyle-oriented snack experience.

Services: Brand Identity, Packaging Design, Packaging Architecture, Visual Identity System, Art Direction

Industry: Food & Beverage, Snacks, Gourmet Foods, CPG

Tags: Packaging Design, Food Packaging, Snack Packaging, Olive Packaging, Brand Identity, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Visual Identity, DTC Branding