Trace is a premium nutraceutical brand designed around the idea that small daily inputs create meaningful long-term health outcomes. The packaging system embraces radical simplicity, using frosted glass, restrained typography, and subtle embossed branding to communicate purity, efficacy, and scientific credibility. Inspired by luxury skincare and contemporary industrial design, the visual identity removes the visual clutter commonly associated with supplement packaging and instead focuses attention on product quality and formulation. The result is a sophisticated shelf presence that elevates consumer trust, enhances perceived value, and positions Trace as a modern wellness brand for design-conscious consumers.
Services: Brand Identity, Packaging Design, Label Design, Packaging Architecture, Art Direction
Industry: Wellness, Supplements, Nutraceuticals, Health & Nutrition, CPG
Trace is a premium nutraceutical brand designed around the idea that small daily inputs create meaningful long-term health outcomes. The packaging system emb...