Indonesia Crypto Network
I transformed Indonesia Crypto Network's site into a brand that reflects the cutting-edge energy of a Web3 agency. The goal was to elevate the visual identity and user experience to match the dynamic nature of the crypto industry
Roles
Creative Strategist, Interaction Designer
This visual showcases the design progression of a website project, from wireframes to high-fidelity mockups. It reflects my iterative design process in Figma, where every detail is refined and tested to ensure a seamless user experience. Each frame represents various stages of user flow, interactions, and layouts, ensuring a well-structured and visually cohesive final product.
Key Takeaways
Creation of a Design System:
Built a comprehensive design system from scratch, which ensured consistency across all digital assets, from the website to social media. This system standardized colors, typography, and UI components, making collaboration across teams more efficient.
Mobile-First Approach:
Focused on a mobile-first design to cater to ICN’s audience, ensuring a seamless and engaging experience on mobile devices. This strategy enhanced accessibility and improved user retention on mobile platforms.
Fast Turnaround & High-Quality Delivery:
Delivered the entire project with speed and precision, managing to meet tight deadlines while maintaining high design standards. This efficiency helped ICN meet its launch targets without sacrificing quality.
Cross-Team Collaboration:
Worked closely with designers from various departments to align brand visuals across all platforms. This collaboration ensured that the website, marketing materials, and social media assets were cohesive and unified in style.
Developer-Friendly Hand-Offs:
Provided detailed design documentation and assets, enabling smooth hand-offs to developers. This minimized errors during implementation and ensured that the final product closely matched the design.
Stakeholder Alignment Without Product Managers:
Successfully handled design iterations and feedback directly from stakeholders, even in the absence of a dedicated product manager. This showed an ability to manage client expectations and adapt designs based on feedback efficiently.
Accessibility & Usability:
Identified and resolved accessibility issues throughout the project to ensure compliance with a11y and WCAG standards, making the site more inclusive and user-friendly.
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Posted Oct 22, 2024
Revamped ICN's website with a mobile-first approach, created a cohesive design system, improved performance, and ensured accessibility for a seamless UX
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