Po App — Anonymous Social Media Platform
Aryamaulana Wibisono
Po App aimed to create a unique space where users could express themselves without revealing their identities. Unlike typical social media platforms, PoAPP empowered users to engage more freely, free from judgment, fostering open and uninhibited conversations.
Roles
Interaction Designer, Design System, Creative Strategist
We set out to make Po App a vibrant, inviting platform that stood out for its playful design and user-friendly interface. With vibrant visuals, PoAPP encouraged users to interact more freely, making the anonymous experience feel safe, fun, and open to everyone. Our ambition was to create an app that fostered expressive conversations while remaining accessible to a wide audience.
After joining communities and gathering significant insights, we learned that many users of this type of app were not highly tech-savvy and often used lower-end devices. This insight drove us to pivot the design direction, simplifying the interface and optimizing performance. The goal was to make the app faster and more lightweight, ensuring it wouldn’t drain users’ device resources.
In a market with limited anonymous platforms and challenges in gaining user trust, Po App aimed to revolutionize the space by combining anonymity with an exciting and enjoyable user experience, while adapting to the needs of a broader audience.
In PoAPP, users are not always masked. When users are friends, they can communicate openly without the anonymity barrier, allowing for more personal and direct conversations. The anonymity feature only applies when users post in the global timeline, ensuring freedom of expression in broader, public interactions while maintaining a sense of connection in private messaging.
Key Takeaways
Hybrid Anonymity Approach
Po App introduced a unique model where users could communicate openly with friends while maintaining anonymity in the global timeline. This balance allowed for both personal connections and freedom of expression in public spaces.
User-Centric Design Iterations
Based on community feedback, we discovered that many users had lower-end devices and limited tech knowledge. This led us to simplify the interface and optimize app performance to ensure it ran smoothly on a wide range of devices without draining resources.
Performance and Usability Focus
The app was designed to be lightweight and fast, prioritizing performance over complexity. This ensured users with lower-spec devices could enjoy the experience without lag or frustration.
Developer-Friendly Handoff
Despite the project being discontinued due to funding, we successfully delivered a comprehensive design system and high-fidelity screens, allowing for seamless developer handoff and potential future scalability.
Fun and Engaging Visual Design
PoAPP’s playful and vibrant visual design helped make the anonymous experience feel safe, fun, and inviting, fostering a space for authentic expression.
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Posted Oct 22, 2024
PoAPP balanced anonymity and open interactions, optimized for lower-end devices, and included a full design system and developer handoff before funding ended.
