Coinvestasi
Lost and lacking direction; We successfully revamped Coinvestasi’s branding across social media platforms to amplify its brand voice. Before the transformation, Coinvestasi barely resembled a news site, and visitors were turned away by its confusing navigation and cluttered pages.
Roles
Interaction Designer, Creative Strategist
Define the brand tone and crafted a fresh thumbnail style for the website, Instagram, and other social platforms, ensuring the brand’s visibility and consistency across all channels. I also developed a streamlined design system for the site, making it easy to hand off to developers for smooth implementation.
Key Takeaways
Complete Brand Revamp:
Revamped Coinvestasi's brand from the ground up, creating a cohesive brand language and design system applied across all digital platforms.
Improved Website Performance:
Reduced the website bounce rate from 90% to 60-70%, and increased user retention time from less than 1 minute to approximately 2 minutes.
Data-Driven Design Decisions:
Used Google Analytics insights to guide design improvements, enhancing user engagement and reducing friction throughout the website.
User-Centered Design:
Ensured the website's accessibility by identifying and resolving design issues related to a11y and WCAG standards, creating a more inclusive user experience.
Cross-Team Collaboration:
Worked closely with developers to ensure seamless hand-offs from design to development, ensuring that both functionality and visual design were aligned.
Positive User Feedback:
Collected post-revamp feedback through an Instagram survey, which showed an 80% positive response to the updated design.
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Posted Oct 22, 2024
Crafted the brand from the ground up, delivering an eye-catching website and cohesive visuals that boosted engagement and enhanced the brand's online presence
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