PR Coaching Website & Personal-Brand Enquiry Journey

A personal-brand website for PR and visibility coaching

This design brings a coach’s services, books, media presence and enquiry route into one page. The layout introduces the person behind the business, then gives visitors a clear way to understand the offer and take the next step.

The design challenge

A personal-brand website needs to show more than credentials. Visitors should quickly understand what the coach helps with, how the services fit together and where to start. The page balances personality with practical information so neither gets lost.

How the page is organised

The opening section pairs a prominent portrait with the main message and a contact action. A media-logo strip and a short service breakdown follow. The page then brings in the book collection, approach, client feedback and another enquiry section. A newsletter form provides a separate route for visitors who are still exploring.

Visual direction

Strong red accents, black sections and pale pink backgrounds give the design a consistent identity. Portrait photography keeps the coach visible throughout the page. Book covers and testimonial cards break up longer sections and make different kinds of content easy to recognise.

The repeated call-to-action treatment connects the introduction, service information and final contact section. The visual hierarchy keeps the page focused on the coaching offer without making every section look the same.

What the case includes

The original multi-panel mockup is paired with the full-page preview so you can see both the overall presentation and the reading order. This case describes the website design shown in those images. Media logos, testimonials and reach-related wording are part of the displayed brand content, not evidence of results produced by my website work. No lead, sales or audience-growth figures are claimed.