Harana: An OPM Dance Competition
Harana is an OPM Dance Competition launched on August 23, 2019, at the Addlib Dance Studio in Cubao, Quezon City. This event was organized by the Addlib Gents and they aim to celebrate Filipino culture; the art of Harana, and modern Filipino music, with the dance community in Metro Manila.
The Strategy & Goals
The goals of the project are; to create a visual branding that delivers the event's message and to stand out among other dance competitions in the metro. The act of harana is to court someone by serenading them by their bedroom window. To achieve the goal we set for the event, I used elements mostly associated with courtship; flowers and letters.
Creative Support
Visual Branding of Event Launch
Social Media Posters
Ticket Design
Certificate Design
Creative Results
The branding was loved by the client and the audience. It garnered 10+ contestants and 300+ onsite viewers. The logo was used for the succeeding Harana events up until their recent rebranding.
Ticket design for Harana
Certificate Design
Note: The creative support I provided was only for the launch of the event (Aug 2019). Due to its success, It has been ongoing annually since 2019 but I did not offer any service or support to the succeeding Harana events. All artworks, aside from the original logo, for Harana 2020 - Harana 2023 are done by different artists.
Harana Main Poster posted at the event's venue, The Addlib Dance Studio.
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Celebrating Filipino culture with Harana | Overall visual branding for a local dance competition. (2019)
