🎄 Hallmark | Pattern design

Jaycee Bautista

Hallmark Philippines Christmas 2020

The Strategy & Goals

The goal of the project is to design Christmas wrappers and tags that would appeal to the younger audience (Millennials and Gen Z). Unlike other Hallmark wrappers, I refrained from using hand-drawn artworks and used solid vectors. I also made use of nostalgia, with a modern twist, to cater to the target market's design preferences at the time.

Creative Support

Roll wrap designs (Pattern)
Gift bag designs
Gift tag designs
Unfortunately, The pandemic happened mid-manufacturing of the wrappers. In order to save money and time, The client decided not to push through with the project and stick to their leading designs for now.
Gift Tag Designs © Jaycee Bautista for Hallmark 2020
Gift Tag Designs © Jaycee Bautista for Hallmark 2020
Gift Bag Designs © Jaycee Bautista for Hallmark 2020
Gift Bag Designs © Jaycee Bautista for Hallmark 2020
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Posted Sep 7, 2023

Feel the warmth of A Filipino Christmas with Hallmark Philippines | A freelance project for Hallmark Philippines (2020)

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