🎄 Hallmark | Pattern design

The goal of the project is to design Christmas wrappers and tags that would appeal to the younger audience (Millennials and Gen Z). Unlike other Hallmark wrappers, I refrained from using hand-drawn artworks and used solid vectors. I also made use of nostalgia, with a modern twist, to cater to the target market's design preferences at the time.

Roll wrap designs (Pattern)

Gift bag designs

Gift tag designs

Unfortunately, The pandemic happened mid-manufacturing of the wrappers. In order to save money and time, The client decided not to push through with the project and stick to their leading designs for now.