Conti's Bakeshop and Restaurant is one of the leading bakeries in the Philippines! They are a family-friendly restaurant that offers a wide variety of cakes and meals. Their best seller is the mango bravo cake.

The main goal of the project is to promote Contis' cakes for Father's Day 2023. The name, "Bravo Dad", was taken from their best seller, The Mango Bravo. The Instagram filter is used as a marketing strategy to tap into the younger market and Father's Day was the perfect time for that.

The design was simple, The client wanted a simple frame filter with commonly used 'Father' elements such as a mustache and necktie. We also included their best-selling cakes in the bottom center of the filter to make it its focal point.

Illustrations

Instagram Frame Filter

Icon design

The filter was a hit among Contis' loyal customers and also reached an international audience, mainly in South Asia and South America.