Skin Reborn by Elise (SRBE) is a local area distributor of the brand, Skin Reborn. The person in charge is an immediate family member who asked for marketing and creative support.

Since Skin Reborn accepts a lot of resellers and distributors, The goal of the project is to stand out amongst the other local distributors of Skin Reborn and to increase sales.

Even though Skin Reborn provided premade artworks and photos, In order to achieve our goals we created new content and shot new photos featuring the products.

We wanted to make the product photos look user-generated yet aesthetically pleasing. This makes them look more approachable and authentic, less stiff.

All artworks made for Skin Reborn by Elise were image-heavy. Less text clutter and straight to the point. We also used design trends to appeal to the younger audience.

The brand encourages other Skin Reborn resellers to post about new resellers but this strategy only introduces Skin Reborn by Elise (SRBE) to the loyal market of Skin Reborn.

To introduce our brand to non-users and skincare lovers, We used hashtags that were related to the brand and were trending at the moment. This includes #Skincareph and #SerisChoice (The skincare brand of the lead character in a famous Korean drama at the time). We also used a more approachable tone in our captions, adding to the user-generated feel.

Social Media Posters

Copywriting

Social Media Strategy

Product photography

Note: All photos used in the artworks were shot by me.

One setback is that one potential consumer thought the brand name was "Elise", meaning we stirred a bit away from the original branding of Skin Reborn.

However, within a year of operation, we were able to register a few resellers and gain a loyal following. We were also recognized within the Skin Reborn community and they have also been reposting our photos and artworks on their reseller pages.