An MVP Web Platform for Simplifying Event Ticketing - VYBE
Aisosa Obasohan
Overview
VYBE is a platform designed to help event creators simplify event ticketing and management through an easy, effective and low-cost fee web experience - Making it more accessible to a wider range of audience. I led the end-to-end design of the product experiences - playing a pivotal role in the product MVP launch. Product MVP launch was successful with over 50+ average users within a few months of product release.
Design highlights
Admin Event Dashboard
Event and Ticket Overview
Sales analytics and Guest-list
The current problem
High ticket processing and event management fees for event creators.
For instance:
Eventbrite charges ($1.79 per ticket + 3.7% service fee + 2.9% credit card fees + monthly fees) are a whole lot of fees for just event management.
Issues with real-time tracking of ticket sales and event guestlist.
Ambiguous platform onboarding process and event management process.
Proposed solution
After identifying the problem, we built a solution that lets users access all the tools needed to create and manage their events which include; Tracking ticket sales and managing event attendees and payouts at a flat fee of 7% per ticket with no additional fee.
The initial solution was built as an MVP which enabled us to gather more user feedback while we gradually narrowed down our solution to suit user needs.
Product Guide
Before kickstarting the designs, we worked on a product guide to give us a clear understanding of the product goals, who, why and where.
A deep dive - "How might we"
From the problem statement, we used the "How might we approach" to lead us further down the path of discovery as we brainstormed on product ideas and opportunities.
We further narrowed down our ideas and focused on what could be more valuable to users with minimal effort to build for the MVP.
Competitor analysis
To reinforce what we had brainstormed on, we carried out a competitor analysis on similar brands to understand the following:
How well competitor products were structured - Information Architecture.
What user mental models and opportunity gaps we could identify from them and implement into our solution.
Information Architecture
From our findings, we then proceeded to map out the ideal task flow (happy path) for an event creator to publish an event.
From the generic task flow, the entire product structure was then mapped out. Tap here to view
Wireframes
After defining the structure of the product, I created the clickable mid-fidelity wireframes for the product showcase.
Worth mentioning:
We used a free custom Tailwind CSS Component library to build out the rest of the High-fidelity designs given we had limited team resources and timeframe.
Dashboard experience
Dashboard experienceUpon signing up to the platform, users can start creating an event right away. Once an event has been created, users are then provided with insight tools needed to organise and manage their event.
Event overview
Analytic tools to manage ticket sales
Event Publish
Event PublishOnce an event setup is complete, users are then shown a "share feature card" which allows them access to share event links with their respective attendees.
Publish and share event info
Ticket checkout
Ticket checkoutThe ticket checkout flow provides the overview of an event and alot an entry point for event attendees to purchase tickets.
Product Landing page
Product Landing pageWe needed a landing page to showcase our product, enhance user conversion, and provide a streamlined sign-up pathway for event promoters.
Measuring product impact
In April 2023, the product was then made public after QA. Within the first few months of product release, we grew organically with an adoption rate of 400+ average users.
Product reading
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Posted Jan 10, 2024
A web experience to simplify event ticketing and management for creators.
