Firsthand: Brand Evolution & Development

I support personal care brand Firsthand on their brand, marketing, and content strategy. Recently, I helped reimagine their band identity & presence, including messaging development, brand strategy, website design, and more.

This included:

Developing copy for the website

Product naming and product copy

Creating and managing email marketing

Launching a pre-release referral campaign

Developing an updated brand tone of voice

Establishing new brand messaging