Brand Messaging Audit & Strategy - Find Your Unique Positioning

Starting at

$

3,500

About this service

Summary

Most brands sound identical to their competitors because they copy what everyone else is doing. I conduct deep competitive analysis across the key players in your space, mapping their messaging, positioning, and value propositions to identify the gaps they're all missing. You'll receive a comprehensive competitive landscape analysis, strategic positioning recommendations with proof points, and a differentiation roadmap that positions your brand in the white space competitors ignore. This won't just be research, it will be your strategic advantage for the next 2-3 years.

Process

Week 1: Client questionnaire + competitive audit—You complete a brand questionnaire while I analyze 8-12 competitors' messaging, positioning, and market claims to map the landscape
Week 2: Gap analysis—Identify unclaimed messaging territories and positioning opportunities your competitors are missing
Week 3: Strategy development—Create your unique positioning framework with supporting proof points and messaging hierarchy
Week 4: Delivery & implementation planning—Present complete strategy with roadmap for rolling out across all touchpoints

What's included

  • Competitive Messaging Analysis

    Deep-dive audit of ~5 competitors' positioning, messaging, and voice patterns.

  • Gap Opportunity Report

    Specific messaging territories your competitors aren't claiming.

  • Strategic Positioning Framework

    Your unique market position with supporting proof points.

  • Messaging Hierarchy

    Primary message, supporting messages, and proof points.

  • Implementation Roadmap

    How to roll this messaging across all touchpoints.

Recommendations

(5.0)

Tony Murphy • Ask Tony

Client • Mar 13, 2025

Having a lot of fun collaborating with Andrea!

Luba Yudasina • Paloma

Client • Oct 2, 2024

Andrea is awesome to work with! She is thoughtful, insightful, and excellent at what she does. Hope to work with her again in the future.

Justin Huskey • Infinite Red

Client • Jul 26, 2024

Andrea is the best content strategist we’ve worked with. She organized our email campaigns and set up an advanced system to target specific audience subsets. An amazing experience!


Duration

4 weeks

Skills and tools

Brand Strategist

Copywriter

Google Docs

Google Docs

Notion

Notion