Strategic Website Copy

Starting at

$

3,500

About this service

Summary

Your website has 3 seconds to show why prospects should choose you over competitors. Through strategic brand discovery and messaging development, I create website copy that clearly communicates your unique value and converts visitors into customers with authentic, conversion-focused messaging.

Process

Brand Discovery - Deep-dive call and questionnaire to understand your brand, goals, audience, and technical needs.
Resource Review - Analyze existing brand materials and gather any technical requirements.
Strategy Development - Create messaging hierarchy and positioning framework.
Copy Creation - Write strategic, conversion-focused copy for all pages.
Review & Refinement (2 rounds) - Collaborate on revisions to perfect the messaging with two rounds of feedback included.

FAQs

  • Do you write for specific industries?

    Yes, I specialize in consumer brands across beauty, lifestyle, food, and tech. I have a broad agency background as well, and my skills are pretty transferrable.

  • How many revisions are included?

    Two rounds of revisions are included for each page.

  • What if I need additional pages?

    Additional pages can be added for $500-700 each depending on length.

What's included

  • Brand Discovery Session

    60-minute call plus questionnaire to understand goals, brand positioning, and technical requirements.

  • Homepage Copy (up to 1,500 words)

    Strategic homepage copy that differentiates and converts.

  • About Page Copy (up to 800 words)

    Brand story that builds trust and connection

  • 2 Product/Service Pages (600 words each)

    Conversion-focused copy for key offerings

  • Copy Strategy Guide

    Guidelines for maintaining voice consistency across future content.

Recommendations

(5.0)

Tony Murphy • Ask Tony

Client • Mar 13, 2025

Having a lot of fun collaborating with Andrea!

Luba Yudasina • Paloma

Client • Oct 2, 2024

Andrea is awesome to work with! She is thoughtful, insightful, and excellent at what she does. Hope to work with her again in the future.

Justin Huskey • Infinite Red

Client • Jul 26, 2024

Andrea is the best content strategist we’ve worked with. She organized our email campaigns and set up an advanced system to target specific audience subsets. An amazing experience!


Duration

1 week

Skills and tools

Copywriter

Copy Strategist

UX Copywriter

Figma

Figma

Notion

Notion