Manr, an early-stage startup simplifying property transactions with transparent solutions, struggled with low visibility and traffic. Their confusing website and unclear branding hurt credibility and user engagement. Users found navigation difficult, didn't trust the platform, and quickly abandoned the site due to frustrating experiences that didn't match their expectations.

I advocated for and led a comprehensive research initiative that included competitor analysis, user surveys, task analysis, and user interviews. This research validated our concerns and uncovered four critical issues: users were getting lost in navigation, bad experiences were damaging Manr's credibility, confusing interfaces were frustrating users, and these combined issues were causing high abandonment rates.

With these insights, I developed a complete brand transformation. I created a vibrant visual identity inspired by moodboards and color psychology, carefully balancing professionalism with playfulness to make real estate feel more approachable and engaging. The new brand needed to stand out in a traditionally conservative industry while still commanding trust and credibility.

For the website redesign, I prioritized creating a scalable foundation. Since the platform needed flexibility to update house listings, add articles, and integrate new features—and future development would be outsourced—I built a robust design system with clear, comprehensive guidelines. This ensured consistency and visual balance even as the platform evolved. The redesign addressed each identified pain point: simplified navigation architecture, trust-building design elements, consistent and intuitive user experiences, and clear communication of Manr's unique value proposition. The result positioned Manr not just as functional, but as a credible, user-friendly platform ready for growth.

Lead Designer | 4-month | Brand + UX Research + Web Design