Abrege stands out as an essential partner for today’s and tomorrow’s entrepreneurs. Their goal is to create tools that not only facilitate the day-to-day management of businesses but also guide strategic decisions and inspire teams to push the boundaries of success.

Creative Direction : Léandre Gaillard Company Website : Abrege

BRAND DESIGN - GRAPHIC DESIGN - SOCIAL MEDIA

As the lead responsible for redesigning Abrege’s visual identity, my main goal was to develop visuals that capture the essence of the brand.

This redesign involved improving and modernizing the existing visual identity, while ensuring continuity by mirroring the previous design and adding a fresh touch.

I aimed to create a professional and appealing aesthetic, capable of strengthening Abrege’s visual identity and attracting potential users.

Difficulties When redesigning Abrege's visual identity, I was faced with a major challenge: striking a balance between the old and the new. It was crucial to preserve familiar visual elements, while introducing modern touches to update and energise Abrege's image. This required a great deal of thought.

I had to adopt a methodical and collaborative approach. 

By carrying out an in-depth analysis of the existing visual elements with my client in order to identify those that were most emblematic of the brand. 

And then to produce my designs, gathering feedback from stakeholders throughout the process to ensure that my approach remained relevant.

This project made me realise that the key to a successful redesign is to respect the visual heritage while integrating new and fresh elements.

I've also learnt that active collaboration with stakeholders and taking their feedback into account greatly enriches the final result.