ALMARA Wellness Brand Identity Design

ALMARA is a wellness brand identity I created with the goal of delivering a calm, balanced, and refined visual experience.

I started by defining the brand’s personality — a wellness brand that feels soft, trustworthy, and connected to natural well-being. Based on that direction, I designed a clean, minimal logo with gentle shapes inspired by purity and balance.

For the color palette, I chose soft greens and warm neutrals to create a soothing visual atmosphere. These tones helped set the right mood for the brand and supported the overall feeling of relaxation and harmony.

After finalizing the core identity, I developed a set of applications including packaging, posters, and printed materials. Throughout the process, I focused on keeping everything consistent, minimal, and visually calm so the brand could communicate its message clearly.

This project was all about creating a simple, elegant, and cohesive identity that reflects the essence of ALMARA.