RUKN Streetwear Brand Identity Design

RUKN is a modern streetwear brand identity focused on bold visuals, clean typography, and a confident urban attitude.

The name “RUKN” means corner — a place where ideas, styles, and people meet. I built the brand around this concept, creating layouts and visual elements that reflect individuality, self-expression, and street culture.

For the visual identity, I worked with strong, minimal typography, balanced compositions, and a bold yet clean aesthetic. The goal was to create a cohesive brand system that feels consistent across different applications, from apparel mockups and tags to posters and social media visuals.

Throughout the project, I focused on clarity, structure, and impact, making sure every visual communicates the brand’s personality clearly and powerfully.

This project was all about giving RUKN a strong, modern, and memorable identity that resonates with the urban streetwear audience.