Baby Care - Brand Identity

Little Olive is a baby care brand that celebrates the purity of nature and the tenderness of motherhood.

The goal was to design a brand identity that feels soft, nurturing, and trustworthy, appealing to modern parents who value natural and safe products for their babies.

The logo combines minimalist typography with delicate olive leaf details — symbolizing growth, nature, and protection.

The visual system combines soft pastel tones with gentle natural greens, creating a calm and nurturing aesthetic that appeals to modern parents who value safety and authenticity.

The identity extends across packaging and promotional materials, keeping a consistent balance between elegance and simplicity.