Transforming Brand Identity for Financial Services Platform

Deeva Gupta

Interaction Designer
Motion Designer
UI Designer
Adobe After Effects
Adobe Illustrator
Figma
Website Link Introduction
OVERVIEW
For Vegapay, we have undertaken a comprehensive project to develop their brand identity and design their entire website. I was actively involved in brainstorming sessions, creating wireframes, and UI designs, and establishing a design system.
PROBLEM STATEMENT
Vegapay lacked a cohesive brand identity and a user-friendly product suite. Their website did not effectively communicate their offerings. The absence of a unified design system resulted in time-consuming and redundant design efforts.
SOLUTION
We tackled Vegapay's challenges by first creating a strong brand identity that reflects its vision and values. For their website, we designed a modern and intuitive interface, enabling clear communication of their services and enhanced user experience. I was engaged in thorough brainstorming sessions and wireframing to devise optimal solutions. Furthermore, Created motion graphics to enhance the user experience and to ensure a seamless user interface. Worked closely with developers to ensure accurate implementation of designs and technical requirements were met.
Conclusion
IMPACT
Overall, our efforts have resulted in increased customer acquisition, improved user engagement, and strengthened Vegapay's position as a leading player in their industry.
Due to the non-disclosure agreement (NDA) that covers all my work at Hucentric for Vegapay, I won’t be able to share specific details about the project.
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