Streamlining UI for Productivity Management SaaS
Deeva Gupta
Website Link
Introduction
OVERVIEW
Sketchnote is an all-in-one, power-packed project management tool. The platform is by entrepreneurs, for entrepreneurs. It specifically is targeted toward startups and mid-sized teams to enable learning, team collaboration, productivity, doc management, and legal help.
PROBLEM STATEMENT
Sketchnote came withh their Beta phase, just as they were ready to launch the product, with some concerns around the retention rate. While it has served our users well, we've received feedback that the user interface (UI) is outdated and confusing to navigate. We want to update the app's design to make it more modern and user-friendly while still maintaining its core functionality.
SOLUTION
Website redesign as the product had evolved and a redesign was required to convey the updated functionality and capabilities. Redesigned the website streamlining the workflow and improving the onboarding experience.
Created motion graphics to enhance the user experience and developed the website using Webflow to ensure a seamless user interface.
Conclusion
IMPACT
Through user testing and constant iterations, I was able to update the design of the existing Website. As a result, we were able to increase the retention rate by 56%.
Due to the non-disclosure agreement (NDA) that covers all my work at Hucentric for Sketchnote, I won’t be able to share specific details about the project.
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Posted Jan 8, 2024
Crafted an intuitive user interface for Sketchnote, enhancing user engagement and efficiency in a productivity-focused SaaS platform.
