Streamlining UI for Productivity Management SaaS

Website Link Introduction

Sketchnote is an all-in-one, power-packed project management tool. The platform is by entrepreneurs, for entrepreneurs. It specifically is targeted toward startups and mid-sized teams to enable learning, team collaboration, productivity, doc management, and legal help.

Sketchnote came withh their Beta phase, just as they were ready to launch the product, with some concerns around the retention rate. While it has served our users well, we've received feedback that the user interface (UI) is outdated and confusing to navigate. We want to update the app's design to make it more modern and user-friendly while still maintaining its core functionality.

Website redesign as the product had evolved and a redesign was required to convey the updated functionality and capabilities. Redesigned the website streamlining the workflow and improving the onboarding experience.

Created motion graphics to enhance the user experience and developed the website using Webflow to ensure a seamless user interface.

Conclusion

Through user testing and constant iterations, I was able to update the design of the existing Website. As a result, we were able to increase the retention rate by 56%.