
The Project
Kyle's World is a podcast hosted by realtor and house flipper Kyle Frank, featuring conversations about real estate, house flipping, and whatever else comes up along the way.
The goal was to create a recognizable podcast brand and establish a professional YouTube presence ahead of the show's launch.
My role included logo design, channel branding, thumbnail templates, and YouTube channel setup.
The Challenge
Launching a new podcast means starting with a blank slate. The show needed a visual identity that reflected Kyle's personality while looking professional enough to work across YouTube, social media, and future promotional materials.
The branding also needed to be practical, with reusable design elements that could support new episodes without starting from scratch every week.

My Approach
Logo & Visual Identity
Developed multiple logo concepts and refined the selected direction based on client feedback. Created additional logo variations for different uses, including a standalone icon.
YouTube Channel Branding
Designed a custom YouTube banner with attention to how the artwork displays across desktop, mobile, and television screens.
Reusable Thumbnail Templates
Created three thumbnail designs that could be updated for future episodes while maintaining a recognizable look across the channel.
Channel Setup & Optimization
Configured the YouTube channel's branding, homepage sections, playlists, upload defaults, and other foundational settings to prepare it for publishing.
The Outcome
A cohesive visual identity and YouTube channel foundation ready to support the podcast's launch and future episodes.
The completed work included a primary logo, alternate logo assets, channel banner, reusable thumbnail templates, and an organized YouTube channel.
Together, these elements gave Kyle's World a recognizable brand and a repeatable system for presenting new content.
0 likes · 0 views · Oct 27, 2026
Created the brand identity and YouTube channel for Kyle's World, including logo design, channel artwork, thumbnail templates, and launch setup.
Timeline
Sep 13, 2026 - Ongoing