Brand Identity & Logo Design | Sparrow's Closet

Sparrow's Closet is a nonprofit organization supporting children in foster care.

The project focused on refining the organization's visual identity and creating a consistent branding system that could be used across digital materials, printed collateral, and merchandise.

Sparrow's Closet already had recognizable elements in its logo, including a heart and birds. The goal wasn't to completely reinvent the organization’s identity, but to refine those elements and develop a more cohesive, versatile brand.

The branding also needed to feel welcoming and appropriate for the organization's mission without relying on an overly traditional or predictable nonprofit aesthetic.

Developed variations of the existing logo to give the organization more flexibility across different applications, including versions with and without the tagline.

Explored color combinations that complemented the existing logo while moving away from the pink-heavy direction the client wanted to avoid.

Evaluated font pairings to establish a recognizable visual style while prioritizing readability across different materials.

Organized the visual elements into a branding reference that helps maintain consistency when creating future marketing materials, merchandise, and organizational collateral.

A refined brand identity system designed to make Sparrow's Closet easier to represent consistently across different formats.

The project brings together logo variations, typography, color direction, and practical usage guidance while preserving the recognizable elements of the organization's original identity.