
The Project
Courtny Does Marketing is my independent marketing business, built to help small business owners get marketing projects off their to-do lists without hiring a full-time marketing team.
I developed the brand, website, messaging, and content strategy to reflect that approach: practical marketing, clear communication, and solutions that make sense for the business.
The Challenge
The marketing industry is crowded with agencies promising big results, complicated strategies, and services that small businesses don't always need.
I wanted to create a brand that felt different. Professional without being corporate. Approachable without being generic. And focused on making marketing easier to understand and act on.
The challenge was communicating a broad range of services while keeping the brand's positioning clear and consistent.

My Approach
Brand Identity & Positioning
Developed a recognizable visual identity, brand voice, and messaging strategy built around straightforward, practical marketing advice.
Website Design & Development
Designed and developed a service-focused website that introduces the business, explains available services, and gives potential clients clear ways to get started.
Website Copywriting
Created website content that communicates services in plain language, addresses common small business challenges, and emphasizes the value of strategic marketing.
Content Strategy
Developed educational and promotional content designed to demonstrate marketing expertise, build trust, and connect with small business owners.
Service Development
Structured marketing services into clear offerings, including website design, SEO, content creation, digital advertising, and ongoing marketing support.
The Outcome
A cohesive business identity that connects branding, website design, service positioning, and content marketing.
The project demonstrates my ability to develop a brand from the ground up while creating the digital tools and messaging needed to support its growth.
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Built the Courtny Does Marketing brand, including visual identity, website design, service positioning, copywriting, and content strategy.
Timeline
Feb 1, 2023 - Ongoing