Podcast Marketing, Social Media & Content Strategy

When I Heard This is a conversational podcast exploring Christianity, theology, biblical questions, and church culture through humor, curiosity, and honest discussion.

My role is to develop and manage the show's digital marketing content, creating a consistent presence across multiple platforms while maintaining its distinct personality.

Promoting a podcast involves more than announcing new episodes. Each episode creates opportunities for content across multiple platforms, but those platforms have different audiences, formats, and expectations.

The challenge is turning long-form conversations into engaging promotional content without losing the humor, personality, or context that makes the show recognizable.

Develop content around weekly episodes, discussion topics, short-form clips, and audience engagement opportunities. Balance episode promotion with original content that keeps the show's social channels active between releases.

Create branded graphics, captions, and original posts designed around the show's conversational, occasionally sarcastic personality. Adapt content for Facebook, Instagram, TikTok, X, and other platforms.

Develop episode descriptions, promotional posts, and email content to support new releases. Tailor messaging to each platform while keeping the overall brand voice consistent.

Write search-focused video titles, descriptions, and supporting content that help communicate episode topics and make conversations easier to discover.

Maintain a recognizable voice across social media, email, and video platforms. The goal is to make every piece of content feel like it belongs to the same show, even when the format changes.

An ongoing, multi-platform content marketing system that supports weekly episode releases and keeps the podcast's digital presence active between episodes.

The work includes social media graphics, platform-specific copy, YouTube optimization, email campaigns, and recurring content planning.

The result is a cohesive marketing approach that gives each episode multiple opportunities to reach and engage an audience while maintaining the show's distinct personality.